HOW WE PICK MATERIALS

2024-11-19

It’s amazing the number of brands on Amazon market Bamboo As a “Sustainable” option  -
Besides the amount of chemicals needed to turn viscose rayon into bamboo, according to a Vice News article and citing a report by environmental activists and watchdogs Dovetail Partners.
 
"The increase in demand for Bamboo has led to massive levels of deforestation."
                                                                                                                                 Essentially creating refugees out of Pandas. It makes sense, if you are going to go to the forests and chop down Bamboo, what do you think happens to the natural habitat?
We’re not saints, we actually chose Graphene because it’s all-around a 10x more advanced technical fiber - but the more we looked into Bamboo, the easier it made our decision.



Graphene is the world’s only Nobel prize-winning material. It’s 200X stronger than steel, is antibacterial, thermo-regulated, anti-dust mite, odor proof & so much more. But we wanted to also achieve a rich luxurious sleeping experience. 
To achieve something even greater than the $700 starter set found in a 7 star Burj Al Arab hotel, we needed to blend in a couple more materials.  We began with the underrated Graphene Cotton Fiber. 



Graphene is the only kind to be brought to life from readily available biomass, making it cleaner, stronger, and better than anything on the market. Recycled from corn cob waste, meaning zero chemical pollution - and resulting in the cleanest sheets on earth.